SALES DIRECTOR (Ref: 515) in Lagos, Nigeria

at Global Profilers

Human Resources
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
10 - 15 years
Employment Type
Full Time
Male or Female

Job Description

  • Formulating and implementing the sales strategy for Client to ensure achievement of commercial goals and Channel development / execution.
  • Deliver the annual sales targets for the organization & measure the sales initiatives of the sales force on an ongoing basis and realign where necessary to assure value add.
  • Formulate and maintain an optimal route to market to ensure that customer requirements are met with regard to supply of products.

Responsibilities and Duties

  • Communicates the sales vision, objectives, strategies, tactics, sales plans, profit target, route-to-market, focus and priorities to achieve the annual net sales, distribution, in-store presence, sales budget expense, freshness targets.
  • Develops and implements strategic plans to increase distribution across all channels to maximize the availability of Client products at every point of sale.
  • Build and design an effective sales organization based on company direction for current and future business growth
  • Develop local Distributor sales management capabilities & route to market.
  • Lead in crafting distribution contracts to achieve win-win agreement for both business partners and Client.
  • Lead the Demand Review process that seeks to evaluate periodic performance, evaluate sales assumptions and changes thereto and come up with reliable demand plans.
  • Maintain peer relations to secure the support required for effective performance of the sales force. A close working relationship with the P & O (HR), S & F, Marketing and Supply Chain department is critical.



  • Education & Professional Qualification

          Holds a University degree and preferably a qualification in Business Administration (MBA) preferred

  • Knowledge/Experience

          10 years minimum sales management experience covering general trade and key account management

  • Experienced in sales operations and cross-functional effectiveness

Level of role, Critical MLCs and Competencies·        

  • People Leader

Key Supporting Competencies

  • Able to deal with Ambiguity
  • Strong Business Acumen
  • Proven Strategic Agility
  • Good Process Management skills
  • Able to Build Effective Teams
  • Strong Drive for Results

Key Functional Competencies & Technical Skills

  • Function Financial Management
  • Negotiating
  • Execution & Measurement
  • Leveraging Insights
  • Route to Market Optimization Skills


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