Sales Representative in Lagos, Nigeria

Sales/Business Development
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description


General Summary:
Achieves maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services.
Personally contacts and secures new business accounts/customers.




•Sells/secures orders from existing and prospective customers through a relationship-based approach.
•Demonstrates products and services to existing/potential customers and assists them in selecting those best suited to their needs.
•Maintains good business relationships with current customers and prospective customers in the assigned market segment to generate new business for the organization’s products/services.
•Makes telephone calls and in-person visits and presentations to existing and prospective customers.
•Researches sources for developing prospective customers and for information to determine their potential.
•Develops clear and effective written proposals/quotations for current and prospective customers.
•Expedites the resolution of customer problems and complaints.
•Coordinates sales effort with marketing, sales management, accounting, logistics and technical service groups.
•Analyzes the territory/market’s potential and determines the value of existing and prospective customers value to the organization.
•Creates and manages a customer value plan for existing customers highlighting profile, share and value opportunities.
•Identifies advantages and compares organization’s products/services.
•Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the territory/segment.
•Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
•Keeps abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.
•Participates in trade shows and conventions.
•Reports directly to the Sales Manager.



  • excellent sales and negotiation skills
  • good communication and ‘people skills'
  • confidence, motivation and determination
  • the ability to work well on your own and also as part of a team
  • good organisational and time management skills
  • the ability to deal with rejection
  • attention to detail
  • the ability to develop in-depth knowledge about your products and markets
  • good business sense and a professional manner.
Minimum: OND,HND/BSC In any related field.

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