Senior Analyst, Marketing Data And Research in Lagos, Nigeria

Online Media
Market Research
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Provide ROI analysis of all marketing campaigns and sales activities
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• Build a marketing dashboard that visualizes key performance indicators
• Conduct regular customer cohort analysis and develop and manage initiatives to drive customer retention and reactivation.
• Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
• Develop focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report
• Complete competitive analysis to maintain our competitive advantage
• Manage market segmentation, targeting, and positioning exercises as needed
• Integrate Marketing research data with our CRM system to create new leads
• Monitor and track competitive advertisements, PR, and website messaging 


• Basic understanding of online marketing
• Excellent analytical skills and demonstrable experience
• Excellent presentation and communication skills
• Keen eye for attention to detail
• High level of computer proficiency and demonstrable working knowledge of Microsoft Office suite and Google Advertising Solutions
• Creative, innovative and willing to contribute ideas and professional opinion
• Strong sense of initiative and a “can do” attitude
• Ability to work independently and as part of a team

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