Senior Brand Manager, Flavours in Lagos, Nigeria

Manufacturing / Production
Project Management
Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description

Job Description:

  • Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
  • Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
  • Nurture an effective working relationship with Franchise/ SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
  • Lead, motivate and develop capabilities of the Brand Team.

Key Duties/ Responsibilities

  • Strategic Thinking/Planning (30%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives.
  • Develop and communicate the Annual Brand Plan in line with the ABP Process
  • Communicate and drive Strategy across the Franchise
  • Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans
  • Manage brand as a business in terms of drivers, opportunities and return
  • Use financial insight to make principle based strategic decisions which benefit the Franchise
  • Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
  • Deliver results (30%) - Develop and manage brand team (where applicable) to support strategic direction
  • Establish and drive brand volume, share, and profit objectives
  • Anticipate situations and develop approaches that maximize the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets) within a consistent overall brand plan, including Franchise and SBU Specialist Support teams
  • Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives
  • Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise
  • Ensure advertising executions meet agreed success criteria across Franchise/SBU
  • Provide support to countries/territories/clusters (where applicable) in planning & implementation
  • Apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan
  • Tracks and analyses brand performance and initiatives.
  • System Alignment (30%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities
  • Implement appropriate tracking procedures to ensure proper execution of these activities
  • Monitor plan execution in consistency with TCCC standards
  • Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
  • Talent development (10%) - Conduct audit on marketing personnel against agreed role descriptions and competencies
  • Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.

Organization Impact/Influence

  • Franchise Leadership BU Marketing and Specialist teams, Bottler senior managers and cross functional teams, supplier/agency management and account management, Channel marketing
  • Nature and Purpose of the Interaction:
    • Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.

Supervisory Responsibilities
Direct Reports:

  • Assistant Brand Manager.

Supporting Service:

  • Marketing Operations Teams.

Technical Skills:

  • Develop Brand Plan
  • Maintain Brand Essentials
  • Develop and Implement Promotional Activities
  • Activate Brand Mix
  • Manage Brand Communication Strategy
  • Secure Bottler Integration
  • Manage Commercialization Process
  • Performance Analysis and Management

Generic Competencies:

  • Refer to Competency Directory and Provide between 3 - 7 of the highest priority competencies
  • Building Value Based Relationships
  • Leveraging And Respecting Others
  • Problem Analysis / Problem Solving
  • Strategic Decision Making
  • Manage Project Management Process
  • Manage Budgets
  • Determine Financial Impact.


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