Duties and Accountabilities:
The Senior Communications Officer must have state-of-the-art knowledge in field of communications and public affairs, and ability to address a range of issues related to the Bank's business and development, including taking the lead on highly visible and sensitive assignments critical to the Bank Group. S/he leads and implements effective communications and outreach strategies to support the WBG’s corporate, internal, and operational priorities, using the full range of modern communications tools including social media, digital publishing, and multi-media production. It is critical that the communications officer be equipped to gauge risks associated with complex projects and to design and implement strategies to minimize those risks.
• Strategies: Responsible for significant portions of leading the design and implementation of strategies to promote effective communications with external and internal audiences on Bank-financed operations, research products, and campaigns. Must be prepared to employ the full array of modern communications tools, including social media, to reach key audiences.
• Risk management: On high-risk operations in the country, must monitor perceptions, track shifts in opinion, and respond to inquiries, while publishing and updating key facts about project goals and milestones. Must be able to interact with operations staff and project teams, organizing meetings with media and civil society as appropriate. Must be able to take the pulse of the country and advise country teams, with analyses on the political economy, especially during election years, and regular monitoring of the media.
• Relationships: Must be prepared to identify opinion leaders and influential organizations in Nigeria, and guide a strategy of engagement with these various stakeholders, which might range from parliamentarians to faith-based organizations to business associations. Must have experience mobilizing, and at times shifting opinions, around critical issues. Must have experience in advocacy work, particularly around strengthened governance, fiscal management and transparency.
• Products: Responsible for planning and delivering a range of written products on the Bank's operational goals, results and knowledge. Must be capable of writing clearly and concisely. Outputs range from traditional press releases and Op-Eds to web features, brochures, Q&As, briefing notes, and speeches. Responsible for updating the World Bank's internal and external websites for the country.
• Events: Coordinates communications activities and events ranging from press conferences to large seminars and town hall meetings, involving external and/or internal audiences.
• Representation: Must be prepared to represent the Bank before external and internal audiences, explaining WBG policies and operational goals.
• Technical and advisory support: Advises Bank managers and project teams on trends, news developments, or changing circumstances in the political economy that may impact the WBG and its work. Having identified such trends, must be able to fashion strategic responses that mitigate risks. Provides regular communication support to WBG operational teams and government implementing agencies to assure that project goals are well-explained and that affected stakeholders are engaged. Must be able to make strategic use of public opinion research.
• Resource management: Employs appropriate methodologies for handling simple and complex procurement tasks and/or issues. Manages specific line items of unit budget.