Senior Manager, Marketing in Lagos, Nigeria

at Fosad Consulting Ltd

Industry
Consulting
Specialization
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
10 - 15 years
Employment Type
Full Time
Gender
Male or Female

Job Description

Our client is a leading global financial institution offering Life Assurance and Short-Term Insurance services and provides a wide spectrum of insurance solutions tailored to meet unique individual and corporate clients' circumstances.

Job Description

Key Focus

This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

Descriptor

· Provides detailed input and assists in the compilation of Company and BU's strategy.

· Takes accountability for overall marketing strategy.

· Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.

· Devises marketing strategic plan and ensures implementation.

· Devises and implements marketing plans for customer segments.

· Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.

· Oversees implementation of all internal and external communication plans in consultation with BU's.

· Devises brand integrity in the organisation through communication brand governance within the organisation.

· Manages staff and aligns staff performance contracts to business plans.

· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.

Key Result Areas

Communication:

· Oversees implementation of all internal and external communication plans in consultation with BU's.

· Devises brand strategy to position company as a leader in the financial services industry.

· Ensures brand integrity in the organisation.

Marketing Service Management:

· Individually accountable for marketing strategy through others over a 1-2 year period.

· Provides detailed input and assists in the compilation of business strategy.

· Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.

· Devises marketing strategic plan and ensures implementation.

· Devises and implements marketing plans for customer segments.

· Defines performance parameters (including balanced scorecard) and measurement for area under supervision.

· Drives operational excellence throughout area of supervision.

Stakeholder Management:

· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.

· Manages key external relationships as required in the business, government, media etc.

Team Effectiveness:

· Individually accountable for staff time, tasks and output quality, over periods of up to a year.

· Balances own priorities with directing and motivating others.

· Plans and assigns work over periods of 3 months to a year.

· Guides and directs staff to achieve operational excellence standards.

· Creates a climate for optimal performance.

· Manages performance.

· Selects potential staff to sustain customer / client service delivery.

Qualifications

· Relevant tertiary Marketing qualification. .

· Minimum of 15 years’ experience

· Individual must have multinational experience.

· Insurance industry experience an advantage but not critical.

Skills

  • Individual must have multinational experience.

Additional Information

· Remuneration and benefits are attractive.

 

 

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