Achievement of Product lines Revenue Growth and Profitability Target
- End-to-end management of existing Enterprise GSM (Voice, Data, SMS) and VAS value propositions to meet targets for profitability, revenue growth and REC base growth
- Own the development of competitively priced value proposition and packages which generates agreed margins for products and services.
Business Analytics, Customer Insight Analytics, Usage and Retention Target Achievement
- Accountability for regular tracking of usage (voice, data, sms and VAS) and REC with insights on key contributors to growth or decline across as many dimensions as possible (segment wise, plan wise, account wise, age wise, usage leg wise)
- Develop standardize KPIs which will be tracked on a regular basis
- Regular tracking of REC Churn, REG Churn with insights on key contributors, across as many dimensions as possible (segment wise, plan wise, account wise, age wise, usage leg wise) -
- Analysis of Gross to Rec behavior of the base and insight on early decay
- Ownership of the roadmap of initiatives to grow usage and revenue
- Execution of revenue simulation initiatives
- Lead strategy, plan and execution of same for inactivity management
- Lead strategy, plan and execution of same for churn and loyalty management
- Analyze the daily, weekly and monthly reports on product portfolio performance, region wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination.