Senior Marketing Manager in Lagos, Nigeria


Marketing and Advertising
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female

Job Description

The Senior Marketing manager will work directly with management to grow online and in-store foot traffic using social media, guerrilla marketing, direct marketing and partnerships with complementary businesses.


  • Develop and grow channels for reaching consumers for
  • Structure, negotiate and close opportunities that drive traffic to taafoo.
  • Leverage social media heavily as a marketing tool.
  • Advice executives on competitive landscape and opportunities.
  • Prepare written presentations, marketing & activity reports.
  • Develop and execute consumer loyalty schemes.
  • Continually learn new product knowledge and acquire better marketing skills.
  • Attend and participate in sales meetings, product seminars and trade shows.
  • Drive search engine marketing initiatives for
  • Manage and direct activities of other marketing team members.
  • Develop PR models to increase mention of in the media.
  • Maximize guerilla marketing techniques to maximize marketing ROI for taafoo.


  • BSc Minimum in Sales, Marketing, Business Administration or related field.
  • 3-5 yrs experience, preferably in retail.
  • Marketing concepts & strategy.
  • Internet usage patterns & trends.
  • Confidence & motivation.
  • Dedication to concept.
  • Deal development and closing.
  • Must have Social Media, Search Engine & Guerilla marketing experience.
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