The Senior Marketing manager will work directly with management to grow online and in-store foot traffic using social media, guerrilla marketing, direct marketing and partnerships with complementary businesses.
- Develop and grow channels for reaching consumers for taafoo.com.
- Structure, negotiate and close opportunities that drive traffic to taafoo.
- Leverage social media heavily as a marketing tool.
- Advice executives on competitive landscape and opportunities.
- Prepare written presentations, marketing & activity reports.
- Develop and execute consumer loyalty schemes.
- Continually learn new product knowledge and acquire better marketing skills.
- Attend and participate in sales meetings, product seminars and trade shows.
- Drive search engine marketing initiatives for taafoo.com.
- Manage and direct activities of other marketing team members.
- Develop PR models to increase mention of taafoo.com in the media.
- Maximize guerilla marketing techniques to maximize marketing ROI for taafoo.
- BSc Minimum in Sales, Marketing, Business Administration or related field.
- 3-5 yrs experience, preferably in retail.
- Marketing concepts & strategy.
- Internet usage patterns & trends.
- Confidence & motivation.
- Dedication to concept.
- Deal development and closing.
- Must have Social Media, Search Engine & Guerilla marketing experience.