Senior Marketing Manager in Lagos, Nigeria
Job Description
- Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a GE Oil & Gas in Sub-Saharan Africa.
- Responsibilities include; VOC gathering, Marketing, Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
- Employs market research, industry trend analysis, market share and competitive analysis, country assessments, in determining and developing commercial strategy for a product portfolio in SSA region
- Drive adoption of regional marketing strategy with global product and business teams.
- Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
- Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
- Drive functional tools and/or processes for segmentation, value proposition development, and Voice of Customer activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.
Requirements
- Minimum of a Bachelor's degree from an accredited university or college in Engineering, Business, Marketing, or related field.
- 8 years' experience working with the marketing analytics organization (preferred)
- Comfortable to huge data sets, creative in power point presentations
- Very strong on excel dashboards creation
- Broad range of Marketing skills: from strategic marketing (product positioning, Life-Cycle management, future offerings) to commercial marketing (customer activation, distribution models…)
- Influencing skills: ability to motivate individuals and demonstrate organizational influence across all level of the organization
- Clear communicator: able to translate complex situations into easy-to-understand elements, strong oral and written communication skills
- Change management: proven record of assessing the need for change, developing and implementing change
- Innovative: develop new ideas through collaboration and execute on creative ideas
- Previous experience in Marketing or Market Development preferred
- Ability to work independently
- Strong analytical and organizational skills
- Ability to think expansively, innovatively and laterally in a global, complex environment.
- Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others
- Clear thinker with an ability to focus on the "critical few" issue/priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives.
- Able to build a connection to key stakeholders and establish credibility quickly
- A valid NYSC discharge or exemption certificate will be required.
- Must have valid authorization to work full-time without any restriction in Nigeria
Desired Characteristics
- MBA or Master's degree in Marketing
- Graduate of ECLP, CLS or other GE leadership program
- Previous experience in Oil & Gas (Upstream, Midstream, Downstream) strategic marketing
- Effective presentation and story boarding skills with exposure to executive level presentations
- Exhibits high degree of pro-activeness in analyzing customer behavior to influence change in the direct marketing strategy
- Should be able to understand the business context and design user friendly front ends
- Strong attitude to create and build new efficient systems and processes involving data
- Work in a global fast paced rapidly changing environment
- Proactive solution provider with fast implementation capabilities.
