Senior Marketing Manager in Lagos, Nigeria

at CHIVAN RESOURCE

Industry
Marketing and Advertising
Specialization
Marketing / Advertising / Branding
Minimum Qualification
HND
Required Experience
1 - 3 years
Employment Type
Contract
Gender
Male or Female

Job Description

  • Employs market research, industry trend analysis, market share and competitive analysis, country assessments, in determining and developing commercial strategy for a product portfolio in SSA region
  • Drive adoption of regional marketing strategy with global product and business teams.
  • Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
  • Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
  • Drive functional tools and/or processes for segmentation, value proposition development, and Voice of Customer activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.

Responsibilities

  • Employs market research, industry trend analysis, market share and competitive analysis, country assessments, in determining and developing commercial strategy for a product portfolio in SSA region
  • Drive adoption of regional marketing strategy with global product and business teams.
  • Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
  • Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
  • Drive functional tools and/or processes for segmentation, value proposition development, and Voice of Customer activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.

Requirements

Qualifications/Requirements

  • Minimum of a Bachelor's degree from an accredited university or college in Engineering, Business, Marketing, or related field.
  • 2 years' experience working with the marketing analytics organization (preferred)
  • Comfortable to huge data sets, creative in power point presentations
  • Very strong on excel dashboards creation
  • Broad range of Marketing skills: from strategic marketing (product positioning, Life-Cycle management, future offerings) to commercial marketing (customer activation, distribution models…)
  • Influencing skills: ability to motivate individuals and demonstrate organizational influence across all level of the organization
  • Clear communicator: able to translate complex situations into easy-to-understand elements, strong oral and written communication skills
  • Change management: proven record of assessing the need for change, developing and implementing change
  • Innovative: develop new ideas through collaboration and execute on creative ideas
  • Previous experience in Marketing or Market Development preferred
  • Ability to work independently
  • Strong analytical and organizational skills
  • Ability to think expansively, innovatively and laterally in a global, complex environment.
  • Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others
  • Clear thinker with an ability to focus on the "critical few" issue/priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives.
  • Able to build a connection to key stakeholders and establish credibility quickly
  • A valid NYSC discharge or exemption certificate will be required.
  • Must have valid authorization to work full-time without any restriction in Nigeria
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