Senior Propositions Manager - Consumer Broadband in England - London, United Kingdom

at BT Group

Customer Service
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

As Consumer embarks on an exciting new phase of BT Sport driven customer growth, a fantastic opportunity has arisen for an individual to be at the heart of this action – taking on direct ownership of our key £1bn+ broadband revenue stream and associated profit protection plans. This is a challenging and high profile role, offering the successful applicant a unique opportunity to contribute to the success of the Consumer business.



The successful applicant will be responsible for:

  • Owning and delivering P&L based targets based on a combination of volume and price drivers, budget management and cost optimisation.
  • Owning the overall BB proposition strategy to sell more broadband by identifying target customer segments, analysing market trends and competitors.
  • Identifying new cost reduction initiatives to increase profit – delivering these individually and via a range of key stakeholders.
  • Producing clear and robust business cases, championing these (with financial support) at Director and MD level.
    • Including the creation of advanced models to support volume / cost assumptions.
  • Ensuring these propositions are communicated and executed effectively via our marketing teams, and at our points of sale, respectively.
  • Working with the wider Broadband, Sales and Marketing teams, as well as with BTW and Openreach, to produce short and a long term volumes forecasts including a consideration of product mix and bundle sales, including feeding operational forecasts into Customer Service to support resourcing requirements.

Key measures this person will be solely/ jointly responsible for:

  • Solely: Broadband Revenue and Gross Margin targets.
  • Jointly: Broadband Product Mix, Install, Regrade and Save volume targets.



  • The successful candidate will be able to demonstrate:
    • Previous experience of commercial creativity, instigating game-changing propositions or portfolio change, which have driven value into either a B2C telecoms business, or a company operating in a consumer market with an increasing focus on customer loyalty and churn reduction (e.g. Utilities, banking or the Mobile telecoms market).
    • A track record of numeracy and attention to detail in previous front line commercial roles, including extensive experience of building complex business cases to target different customer segments.
    • Experience of explaining complex concepts in simple language (both verbally and in writing) to influence a wide range of stakeholders and obtain Exec. level sign-off of new commercial ideas.
    • A high level of personal resilience, with examples of where their drive and intervention has directly improved key business outcomes, in challenging circumstances.
    • A highly collaborative natural style with a proven track record of being able to lead and deliver within a large virtual team.
    • Strong analytical skills and excellent excel skills.
    • Strategic and lateral thinking, with a proven track record of delivery
    • Good budget and programme management skills
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