Acquiring, growing and deepening Priority Banking customer relationships through effective relationship management.
Focus on the analysis and satisfaction of Priority Customers financial as well as investment needs and objectives.
Provide the face of the bank to the high net worth customers of the bank.
Products involved are: IS/BA/FX, NTB A/c, Liability products and new launches.
Acquisition & Sales Management:
Generate new business to achieve defined targets in terms of no. of customers, volumes and revenue.
Achieve the Target set in terms of product mix, active/ passive ratio, liability targets, no of transaction.
Induction of all (NTB) new customers brought in by the Branches and Direct Sales team.
Achieve “best in class” productivity in order to maximize the efficacy of the sales process.
Achieve the budgeted cross sale targets, consistency and penetration.
Aggressive sales call plans to acquire large prospective customers through referrals.
Ensure coverage of customer base in accordance with the approved contact plans.
Update & maintain all Sales MIS (Calls, Prospects, Attritions, Business Done, etc.)
Maintain and update customer information on CEMS.
Activation of dormant accounts
Constantly updated product and process knowledge by successfully attending Tests/ Quizzes/ Certification
Ensure customers main banking relationship is with SCB
Ensure customer financial needs are met
Ensure customer is recognized for total banking relationship.
Customer Relationship Building:
Build and deepen relationship with existing Priority Customers to achieve increase in share of wallet and revenues.
Effectively meeting customer expectation and handling/ reduction of customer complaints.
Provide professional customer service to achieve a high percentage of customer satisfaction and retention.
Manage the portfolio to de-risk against attrition and achieve stability of book.
Have complete knowledge of the customer base in terms of the profile, demographics & psychographics and assets in the bank and in other places.
Serve as the one-point contact to the High Net Worth customers of the Bank.
Ensure target customer satisfaction scores are met.
Compliance & Risk :
Ensure CDD/AML updates, proper zero error documentation.
Update the CEMS, adhering to the contact Management Plan.
Ensure full awareness of all policies and procedures issued in relation to money laundering prevention and KYC.
Ensure compliance with the above policies on an ongoing basis and report any suspicious transaction immediately to the supervising officer.
Ensure full awareness of all policies related to operational risk, sales processes, anti-misselling, etc. and comply with the same.
Read, understand and comply with all provisions of the Group Code of Conduct.
Zero mis-selling and proven churning cases.
University Post Graduate
Minimum 3/4 years experience in sales and relationship management
Experience in handling all Banking & Investment Products
Demonstrate ability in sales planning
Strong communication and negotiation skills with the ability to influence outcomes
Networking ability to manage interdepartmental deliverables
Strong inter-personal skills and leadership ability, which encourages and promotes enthusiasm and team spirit
Good understanding of the business environment in UAE preferably with direct contacts with the local HNI community
Computer literacy at the user level
Adapting to multi-cultural environment and financial planning