Managing SEO/SEM (PPC) advertising campaigns.
Monitoring and generating Web Analytics and Webmasters reports.
Measure and report performance of all digital marketing campaigns.
Identifying, analyzing and implementing ideas to improve online customer experience and conversion rates through iterative, in-depth A/B and Multivariate testing.
Determine overall hierarchy of information based on end user needs (UX/IA optimization).
Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities as directed by the Head of Digital Marketing.
Supporting the Head of Digital Marketing in coordinating elements and structure of websites and web pages.
Providing recommendations and execute strategies for content development in coordination with SEO goals.
Performing weekly report on campaigns performance.