- Define, develop and gain buy-in for the implementation of strategic initiatives aimed at enhancing Oya Nigeria's social media engagement activities
- Build links within social media circles; socialize relevant social media communities on Oya Nigeria's online presence.
- Create and gain buy-in for a comprehensive social media strategy which includes programs aimed at utilizing social media marketing techniques to increase visibility, membership and traffic for all Oya.com.ng Nigeria products, services, activities and events
- Ensure that implementation of all social media strategic initiatives is in line with Oya.com.ng Nigeria's overall business and corporate communications objectives
- Enhance Oya.com.ng Nigeria's social media outreach by conducting research to identify relevant online influencers
- Collaborate internally on developing and managing online strategic partnerships for all business units/ functional areas and projects
- Keep abreast of social media tools, trends and applications in order to apply acquired knowledge towards continuously improving and enhancing Oya.com.ng use of social media in achieving overall corporate objectives.
- Measure the impact of social media on overall marketing efforts
- Amplify social media activities
- Perform any other duties assigned by the supervisor.