Social Media Manager in Lagos, Nigeria

at Vconnect.com

Industry
Sales / Marketing
Specialization
Sales/Business Development
Minimum Qualification
HND
Required Experience
3 - 5 years
Employment Type
Full Time
Gender
Male or Female

Job Description

ROLES & RESPONSIBILITIES:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Create and adapt content for each network
Set goals based on macro data (like overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create monthly editorial calendars and campaign plans
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

SKILLS:

  • Content curation
  • Professional Communication Skills
  • Effective monitoring
  • Data based decision-making
  • Data analysis and strong presentation skills

REQUIREMENTS:

Proven working experience in social media or related field
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented  with good multitasking and organizational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations

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