The Brand Client Representative, assigned to an integrated account, one or more aligned accounts, or GB enterprise accounts, is responsible for driving IBM brand opportunities within these largest and most complex IBM clients. The Brand Client Representative integrates IBM resources to maximize IBM brand value by managing overall brand relationships across large account and GB enterprise territories. Understands the client's organization and culture. Develops and executes a relationship plan to address both IT and Line-of-Business organizations, leveraging other subject matter experts, executives, and thought-leaders as needed to provide value to the client. Builds relationships with senior client executives, earning a reputation as one of the client's trusted business advisors. Demonstrates a high level of business acumen and applies a thorough understanding of the client's business, organization, strategy and financial position. Is skilled in consultative selling, with a deep understanding of the client's needs and IBM capabilities. Understands and navigates IBM to identify, acquire and coordinate a team of critical resources needed to address client needs; leads the cross-functional team to develop the best solution for the client. Demonstrates the highest proficiency and deep understanding in the application of IBM's strategies and offerings for the assigned brand and promotes specific brand solutions to address the client's business needs. The Brand Client Representative's deep skills are in understanding brand opportunities and solutions in the client's industry and business. Maintains a thorough understanding of the client's industry, including industry trends, industry financial measurements and key client competitors in their industry. Identifies and prioritizes solution opportunities and provides solutions by aligning IBM's brand strategies with the client's most important business needs, and their industry and business strategy.The employee Influences the functional strategy.