- Assist in the implementation of Events and Sponsorships primarily targeted at the High Value segment. Managing end-to-end processes with extensive marketing experience and a passion for driving results through innovative thinking.
- Identification and reporting of Etisalat related sponsorship trends, best practice case studies and opportunities.
- Assist in developing comprehensive integrated proposals and business cases for sponsorship or Etisalat initiatives to the Head, High Value Events & Sponsorship.
- Assist in identifying required resources, personnel and funding to execute strategy.
- Assist in identification, assessment and evaluation of potential sponsorship properties.
- Measure, report and communicate relevant metrics and evaluation to ensure effective measures are applied to existing sponsorship properties ensuring ROI.
- Maintain an accurate record update of sponsorship investments and rejections.
- Facilitation and management of sponsorship execution for all properties ensuring brand obligations are adhered to by governing bodies, promoter or sponsored bodies and suppliers.
- Develop and execute activation plans for new and existing sponsorship assets specifically adding unique value at all event offerings for the target audience.
- Engage and manage relevant streams and units for activation requirements ensuring synergy in communication and all deliverables.
- End-to-end planning, management and support of events and activations for sponsorship properties in line with agreed processes and procedures.
- End-to-end management of all digital applications and platforms for all sponsorship properties.
- Perform any other duties as advised by the Manager, High Value Sponsorship and events.