Specialist, Retail Promotion in Lagos, Nigeria

at Etisalat

Sales/Business Development
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female

Job Description

  • Support the development and execution of shopper/customer insight driven plans including retail marketing analysis and product trend reports for retail promotions, events / sponsorships and other retail marketing activities/initiatives
  • Analyse and evaluate in-house and competitive promotions and programs to ensure the effectiveness of current and planned Retail programs
  • Coordinate and work with the business intelligence, segment, products, channel sales and, brand & experience marketing teams to develop retail promotional alignment and tailored campaigns for the retail channel
  • Develop quarterly promotional calendar that will guide the development and execution of programs to increase retail foot traffic and drive strong sales performance
  • Work with the Retail operations team to develop tactical initiatives to increase Retail organic sales
  • Responsible for the allocation of fixtures, POS, Promo briefing and training materials for all business wide promotions
  • Conduct regular visits to the retail stores to ensure proper execution of promotions and build relationships with the retail, products, segment, brand communications and in-direct sales teams
  • Manage the activities of vendors and 3rd-party agencies to ensure timely delivery and execution of all programs and initiatives
  • Implement the unit?s work programmes and plans in line with agreed-upon procedures and guidelines
  • Plan and manage the resources of the team to optimize sale performance and morale as well as enhance productivity
  • Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager, Retail Marketing or senior management as required



  • First degree or equivalent degree in business administration, sales, marketing, advertising or similar field preferred

Experience, Skills & Competencies

  • Experience working in a target driven sales environment
  • Three (3) to (5) years direct and relevant experience in Consumer Marketing, Retail marketing or Customer/Trade marketing or 1-2 years of experience in a sales promotion, marketing, advertising
  • Excellent oral and written communication skills
  • Strong project management skills
  • Highly motivate and analytical
  • Proficiency in Microsoft Office (Word, Excel & PowerPoint)


  Apply Now