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Each season, the sports manager plans the budget, taking into account potential revenues, operating costs and salaries of everyone from the athletes to coaches to staff members. Sports managers also handle the budgeting for team travel, equipment and uniforms. The sports manager must take into account player injuries, potential playoff games and other issues that may arise that would affect the budget. Others assist with ticket sales and merchandising for the franchise or works in sports merchandising, selling sporting goods. At the college level, sports managers act as compliance directors for NCAA regulations.
The sports manager performs management duties at a number of different levels. For professional teams, sports managers work with coaches and trainers to be sure each athlete has the training resources he needs to be the best at his position. Sports managers work for colleges and high schools as athletic directors, managing all the aspects of that school's athletic program. A sports manager can also act as a facility manager, overseeing the sports facility, hiring food and service staff, developing game schedules and overseeing the facility's maintenance.