Strategic Marketing Leader – Honeywell Safety Products – ME in Dubayy [Dubai], United Arab Emirates

at Honeywell

Engineering / Technology
Marketing and Advertising
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

Honeywell Life Safety (HLS) is a Strategic Business Unit (SBU) in Automation and Control Solutions (ACS).  A $3.6 billion business, HLS innovates to protect and save lives worldwide every day.  It is a global leader in many growing industries, including commercial fire systems, smoke and gas detection, personal protective equipment (PPE), and home and hospital patient monitoring.  Its quality products, integrated system solutions, and services make life safer, more comfortable, more secure, and more productive in every corner of our world.  You can find leading-edge HLS technology in the products, software, and solutions all around you, including at airports, hotels, healthcare institutions, business centers, stadiums, industries, and schools.


  • Will own the regional marketing , Oil & Gas vertical marketing, and be the product management interface for ME and Turkey.
  • Will develop and own the marketing plan for the region and the O&G vertical by integrating the market understanding with the supply inputs, and execute the plan by collaborating with the regional sales, ISC, product management, and regional marketing organizations.
  • Will drive the product and vertical related AOP initiatives to get profitable growth, be the strategic & transactional pricing leader, design the channel programs, and actively support the local marcom in brand/pull initiatives.
  • The individual will also function as strategic thought and business development leader for the region to drive a well-coordinated growth in the region.
  • Understand/estimate the market (sizes, segments, verticals, competition)
  • Understand our current offerings (products, services, pricing, supply situation)
  • Develop road map and options for profitable growth (where to play, what to play with now, next 2-5 years, revenue and profit impact, costs/investments needed, go-to-market strategy, key implementation levers etc.)
  • Drive execution of strategic roadmap, stepping in with growth initiatives in collaboration with biz teams. Develop end-user relationships, identify unique commercial & product offerings, build impactful regional marketing programs & monitor win/loss for future actions
  • Understand the O&G market (sizes, needs, current buys, buying process etc)
  • Understand our current offerings applicable to O&G
  • Develop road map and options for profitable growth (where to play, what to play with now, next 2-5 years, revenue and profit impact, costs/investments needed, go-to-market strategy, key implementation levers etc.)
  • Drive the O&G marketing initiatives - be the key project manager and the lead expert on the vertical; work with and train the regional sales team to drive growth in the vertical
  • Be the strategic pricing leader - revise the regional price lists based on competitive pricing, our value proposition, our product line strategies and positioning
  • Function as the key approver for the deal-based price discounting requests and establish the price deviation process for the region
  • Assist regional sales leader in designing the appropriate channel programs for the region - understand the key value levers in distributor partnerships and build programs rewarding channel partners that help HSP grow profitably


  • Minimum BS Degree and extensive industry experience (e.g., 5-10 years) with exposure to strategic  and tactical marketing.
  • MBA and strong networks/experience in O&G sector
  • Knowledge on personal protective equipment (PPE) industry would be an advantage
  • Oil & gas sector; Strategic marketing, project management, and pricing knowledge/skills.
  • Entrepreneurial, start-up, and business development skills a big plus. Strong MS office skills
  • Self-starter, structured thinker, ability to work collaboratively across functions/regions, influence others, multi-task, and work with stretch goals and deadlines. Strong written and oral communication
  • Person will work with team of multiple nationalities e.g., UAE, Turkey, India, France, Russia, Eastern Europe, North America. Hence needs to be experienced, responsible, and culturally sensitive
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