Support Sales Manager in Lagos, Nigeria

Electrical/Electronic Manufacturing
Electrical/Electronic Manufacturing
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description

Job Purpose: 
To ensure growth and profitability of the business achieved by sales reps in the team. 

Principal Accountabilities:

  • Set-up and follow up Sales Reps performance through weekly meeting
  • Adapt/optimize visit-roadmaps (installers’ portfolio/ sales rep, segmentation of installers, frequency of visits and content (weekly brief, monthly commercial focus…)
  • Build individual action plans for the Sales Reps
  • Train Sales Rep on field and monitor compliance with sales processes
  • Identify & implement actions for closing possible results gaps in the concerned POS when they occur.
  • Define guidelines for coverage planning.
  • Follow up of field budgets versus incremental sales per representative.
  • Build excellent relationships with the regional/local responsible manager of the concerned customers.
  • Gather and provide competitive information to headquarters on a regular and continuous basis.
  • Evaluate sales reps on personal performance and contribution based on facts and observable data.
  • Accompany Sales Reps to visit key customers
  • Supervise organisation of trainings for Installers.
  • Set-up and follow up sales rep performance
  • Adapt/optimize visits roadmap (installers portfolio/ sales rep…) & content (weekly brief, monthly commercial focus…)
  • Ensure ambitious target setting & monitor closely for performance.
  • Coach the Field Sales force for performance per the set targets and build a winning spirit within team.
  • Ensure streamlined implementation of the customer strategy at POS in order to further build market share.
  • Prepare and lead the Sales Team Meetings with focus on results vs. targets set.


  • A good University degree
  • BSc. Electrical engineering or technical degree
  • Approximately 5-7 years relevant experience


  • Preferably prior field service experience.
  • Preferably with some building industry experience
  • Knowledge of electrical sector
  • Retail business knowledge
  • People / sales force management
  • Experience with Customer relationship management tools.


  • Excellent communication skills (verbal and written – fluent English).
  • Excellent customer service skills.
  • Developing Customer Relationships.
  • Developing the Customer Development Infrastructure and Organisation.
  • Business Strategy and Formulation.
  • Business Planning and Implementation.
  • Project Management.
  • Change Management.
  • Negotiation.
  • Demonstrate good self control whilst working under pressure.
  • Good self organizational and motivational skills.
  • Commercial awareness.
  • Proficient personal computer skills including electronic mail, record keeping, routine database activity, word processing, spreadsheets, graphics.
  • Customer Management and Selling Essentials
  • Implementing the Customer / Channel.
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