Trade Marketing Manager in Lagos, Nigeria

at Hayat

Market Research
Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description

  • Focus on developing promotional programs that attract business from wholesalers, distributors and retailers.
  • Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
  • Proactively communication and build relationships with the global Marketing teams.
  • Working with the brand manager and marketing manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
  • Recommend and develop local market promotions to promote sales.
  • Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches).
  • Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets



  • Min. 8 years Trade Marketing experience (Hygiene category experience will be an asset)
  • University degree in a business related subject (preferably social sciences like management, economics, international relations etc.)
  • Nigerian ; or Afro-American but lived in Nigeria from his / her childhood.
  • Native Nigerian Pidgin English / Advanced English skills                          
  • Experience in a corporate firm preferably in FMCG sector (multinational company with Trade Marketing Management experience)
  • Having skills in leadership, team management, problem-solving mentality, analytical thinking.
  • Having skills in using MS Office Programs.
  • Being passionate, ambitious, success-oriented.


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