Trade Marketing Officer in Lagos, Nigeria

at MTN Nigeria

Industry
Telecommunications
Specialization
Sales/Business Development
Minimum Qualification
HND
Required Experience
1 - 3 years
Employment Type
Full Time
Gender
Male or Female

Job Description

  • Build relationship between lower and upper levels (i.e. between Authorize distributors and Retailers), Support Trade partners by linking Retailers to Trade Partners' Point of Presence (PoP)
  • Ensure call cycle time of 20 visit a day per territory or as business requires
  • Identify, classify and support all players in channels of distribution and ensure weekly / monthly database update
  • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
  • Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up and provide weekly / monthly report
  • Resolve all issues/queries with regards to activations, products and promotions
  • Direct all channel participants to MTN identified growth area within your territory
  • Establish consistent channel standards including branding as per channel recommendation.
  • Increase brand awareness - Signage, POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure)
  • Support all identified outlets with 100% merchandizing as appropriate and defined.
  • Manage stock in channel and provide appropriate reports as follows;
  • Direct outlets with stock challenges to identified Trade Partners to ensure there is no stock out within assigned territories
  • Obtain and record info on stocking from ALL visited outlets in territory (where from, when, price, where to & why still pending >30days) and report weekly / monthly.
  • Advice RSMs if there is need for focused activity in territory to help move stock - As appropriate
  • Provide training on site to Increase product knowledge
  • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
  • Follow up with product availability at Trade partners' Point of presence  and provide weekly / monthly report
  • Ensure all visited outlets give info on where, when, price etc of products and provide weekly report
  • Query all products in channel older than 30 days from date of purchase and make report to the business on all such stock weekly
  • Target 65% space within each outlet (Trade marketing team will measure)
  • Support all identified outlets with 100% merchandizing as appropriate and defined.
  • Ensure 100% POS Distribution to all channels of distribution within 14 days of release
  • Ensure 100% replacement of expired, damaged or obsolete materials within territory and 100% removal of obsolete materials and messages
  • Obtain info on stocking from ALL visited outlets in territory (where from, when, price, where to & why still pending >30days) - Record and report weekly / monthly.
  • Ensure collaboration between sub subs, retailers etc to TPs and help nurture the relationship and increase RRP
  • Confirm that sub dealers and dealer branches are contacted and stock receipt / movement verified - Produce weekly report
  • Ensure areas in your territory without adequate TP point of presence is filled by encouraging TP to open up points
  • Provide Informal training in shops on products, services and promotions being run by marketing, channel or region and on the spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle)
  • Manage events and promos and perform post-promo evaluation
  • Provide weekly/monthly sales activity report, market intelligence report and initial report to Field Service Engineers on state of network in territory

 

Requirements

  • Tool of trade vehicle provided
  • May be required to work extended hours / weekends
  • Work is carried out mostly in the field
  • A valid drivers license (Extensive local travel)
  • Experience & Training

Experience:
Post NYSC working experience which includes:

  • 1 year Sales & Marketing experience in a fast moving consumer goods (FCMG) environment

 

  Apply Now

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