Trade Marketing Officer in Kebbi, Nigeria

at MTN Nigeria

Industry
Telecommunications
Specialization
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Gender
Male or Female

Job Description

Locations: Damaturu, Mubi, Maiduguri, Keffi, Kafanchan, Kebbi, Zamfara 

Job Description  
   

  • To manage and develop the channels of distribution especially retailers to ensure MTN dominance at retail within assigned territory
  • Extract value from what we already have by focusing on optimizing processes within the Unit/Department in line with the value creation philosophy.  This includes individual contributions and recommendations to improve existing business project/initiative.
  • Drive Innovation by identifying and taking advantage of new business opportunities, e.g., by stimulating and encouraging new business opportunities, launch of products, product/process innovation etc.
  • Maintain leadership in the ICT/Digital industry by keeping abreast of relevant industry news and notifying the team as appropriate.
  • Enhance/expand MTN’s role in the larger national macro environment by participating in CSR projects and/or NGO’s, involvement in recognized professional institutions etc.
  • Sustain the right organizational culture and behaviors by demonstrating the vital behaviours everytime.
  • Ensure call cycle time of 20 visit a day per territory or as business requires
  • Ensure  weekly / monthly database update
  • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
  • Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up and provide weekly / monthly report
  • Resolve all issues/queries with regards to activations, products and promotions
  • Provide Informal training in shops on products, services and promotions being run by marketing, channel or region and on the spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle)
  • Identify new retail opportunities in developing markets, motivate for network coverage where necessary
  • Provide weekly/monthly sales activity report, market intelligence report and initial report to Field Service Engineers on state of network in territory
  • Manage Brand Visibility within the rural space while supporting all identified outlets with 100% merchandizing/POS as appropriate.
  • Manage and deepen penetration into HORECA (Hotels, Restaurants, Cafes) outlets
  • Focus on management of DYA retail agents while the TMCs manage the Super agents
  • Direct all channel participants to MTN identified growth area within your territory
  • Establish consistent channel standards including branding as per channel recommendation.
  • Increase brand awareness – Signage, POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure)
  • Support all identified outlets with 100% merchandizing as appropriate and defined
  • Manage stock in channel and provide appropriate reports as follows;
  • Advice RSMs if there is need for focussed activity in territory to help move stock – As appropriate
  • Provide training on site to Increase product knowledge
  • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
  • Follow up with product availability at Trade partners’ Point of presence  and provide weekly / monthly report
  • Ensure all visited outlets give info on where, when, price etc of products and provide weekly report
  • Query all products in channel older than 30 days from date of purchase and make report to the business on all such stock weekly
  • Target 65% space within each outlet (Trade marketing team will measure)
  • Support all identified outlets with 100% merchandizing as appropriate and defined.
  • Ensure 100% POS Distribution to all channels of distribution within 14 days of release
  • Ensure 100% replacement of expired, damaged or obsolete materials within territory and 100% removal of obsolete materials and messages
  • Obtain info on stocking from ALL visited outlets in territory (where from, when, price, where to & why still pending >30days) – Record and report weekly / monthly.
  • Ensure collaboration between sub subs, retailers etc to TPs and help nurture the relationship and increase RRP
  • Confirm  that  sub dealers and dealer branches are contacted and stock receipt / movement verified  - Produce weekly report
  • Ensure areas in your territory without adequate TP point of presence is filled by encouraging TP to open up points

Job Condition:    

  • Normal MTNN working conditions
  • May be required to work extended hours
  • Open plan office
  • Kindly note that you MUST indicate your preferred location on your CVS.

Experience & Training     

  • First degree in any discipline
  • Fluent in English
  • 1 years’ experience in an area of specialisation; with experience with working with others
  • Experience working in a small to medium organization

Training:

  • Basic GSM
  • Basic Telecommunication Fundamentals
  • Merchandising Training
  • Selling
  • In-depth Handset training
  • Customer care
  • Coaching for results
  • Normal MTNN working conditions
  • May be required to work extended hours
  • Open plan office

Minimum Qualification     

  • BA, BEd, BEng, BSc, BTech, HND or LLB.

 

  Apply Now

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