Trade Marketing Officer in Rivers, Nigeria

at MTN Nigeria

Industry
ICT / Telecommunications
Specialization
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Gender
Male or Female
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Job Description

  • includes individual contributions and recommendations timprove existing business project/initiative.
  • Drive Innovation by identifying and taking advantage of new business opportunities, e.g., by stimulating and encouraging new business opportunities, launch of products, product/process innovation, business model innovation etc.
  • Maintain leadership in the ICT/Digital industry by partnering with MTNN’s Partners timprove their processes which in turn will improve the efficiency of MTNN’s operations.
  • Enhance/expand MTN’s role in the larger national macrenvironment by participating in CSR projects and/or NGO’s, involvement in recognized professional institutions, participating in think-tank activities etc.
  • Sustain the right organisational culture and behaviors by demonstrating the vital behaviours every time.
  • Manage stock in channel and provide appropriate reports by directing outlets with stock challenges tidentified Trade Partners tensure there is nstock out within assigned territories
  • Manage stock in channel and obtain/ record infon stocking from ALL visited outlets in territory (where from, when, price, where t& why still pending >30days) and report weekly / monthly.
  • Increase sales of VTU uptake /adoption and product penetration in developing markets through aggressive market activations especially on specific market days
  • Ensure call cycle time of 20 visit a day per territory or as business requires
  • Ensure  weekly / monthly database update
  • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
  • Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up and provide weekly / monthly report
  • Resolve all issues/queries with regards tactivations, products and promotions
  • Provide Informal training in shops on products, services and promotions being run by marketing, channel or region and on the spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle)
  • Identify new retail opportunities in developing markets, motivate for network coverage where necessary
  • Provide weekly/monthly sales activity report, market intelligence report and initial report tField Service Engineers on state of network in territory
  • Manage Brand Visibility within the rural space while supporting all identified outlets with 100% merchandizing/POS as appropriate.
  • Manage and deepen penetration intHORECA (Hotels, Restaurants, Cafes) outlets
  • Focus on management of DYA retail agents while the TMCs manage the Super agents
  • Direct all channel participants tMTN identified growth area within your territory
  • Establish consistent channel standards including branding as per channel recommendation.
  • Increase brand awareness – Signage, POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure)
  • Support all identified outlets with 100% merchandizing as appropriate and defined
  • Manage stock in channel and provide appropriate reports as follows:
    • Advice RSMs if there is need for focussed activity in territory thelp move stock – As appropriate
    • Provide training on site tIncrease product knowledge
    • Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
    • Follow up with product availability at Trade partners’ Point of presence  and provide weekly / monthly report
    • Ensure all visited outlets give infon where, when, price etc of products and provide weekly report
    • Query all products in channel older than 30 days from date of purchase and make report tthe business on all such stock weekly
    • Target 65% space within each outlet (Trade marketing team will measure)
    • Support all identified outlets with 100% merchandizing as appropriate and defined.
    • Ensure 100% POS Distribution tall channels of distribution within 14 days of release
    • Ensure 100% replacement of expired, damaged or obsolete materials within territory and 100% removal of obsolete materials and messages
    • Obtain infon stocking from ALL visited outlets in territory (where from, when, price, where t& why still pending >30days) – Record and report weekly / monthly.
    • Ensure collaboration between sub subs, retailers etc tTPs and help nurture the relationship and increase RRP
    • Confirm  that  sub dealers and dealer branches are contacted and stock receipt / movement verified  - Produce weekly report
    • Ensure areas in your territory without adequate TP point of presence is filled by encouraging TP topen up points

Job Condition

  • Normal MTNN working conditions
  • May be required twork extended hours
  • Open plan office

Experience & Training    

  • First  degree in any relevant discipline
  • Fluent in English
  • 0-2 years’ experience in an area of specialisation; with experience with working with others
  • Experience working in a small tmedium  organization

Training:

  • On the job training and exposure
  • Industry conferences
  • Basic GSM
  • Basic Telecommunication Fundamentals
  • Merchandising Training
  • Selling
  • In-depth Handset training
  • Customer care
  • Coaching for results

Minimum Qualification    

  • BA, BArch, BEd, BEng, B.Sc, BTech, HND or LLB.
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