- Achieve profitable volume targets (shipment and depletion) for wholesaler(s) by driving sales to wholesalers and also ensuring sales out of the wholesalers.
- Build profitable relationships with key wholesalers and ensuring they are strongly connected with Guinness Nigeria
- Brilliant execution of all the Sales drivers with all wholesalers
- Provide adequate training for warehouse management and basic stock management principles - Achieve distribution targets and manage Recommended Price Compliance in wholesalers, Wholesale loyalty program outcomes fully delivered.
- Ensures regular monthly full business reviews with all wholesalers with an effective wholesaler business review -Sales performances, Competitive activity.