X-Ray Imaging Product Marketing Manager in Lagos, Nigeria

at GE

Oil & Gas / Mining
Healthcare / Pharmaceutical
Minimum Qualification
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description

Job Number: 2626681
Location: Nigeria
Business: GE Healthcare
Business Segment: Healthcare Sustainable Solutions

Role Summary/Purpose

  • Africa X-Ray Imaging Product Marketing develops a regional product/portfolio strategy including positioning, market segmentation and targeting and installed base retention.
  • This position is responsible for generating growth in X-Ray Imaging portfolio in Africa through demand creation, installed base retention and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.

Essential Responsibilities

  • Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share positon.
  • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
  • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
  • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
  • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .
  • Validating global value proposition and messaging and adapt for regional use.
  • Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
  • Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
  • Developing and supporting product-specific KOL’s and advisory boards.
  • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
  • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
  • Training direct / indirect sales channels.
  • Identifying and establishing reference and show sites.
  • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
  • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
  • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing


  • Bachelor's Degree in Marketing, Business Administration or related field.
  • Minimum 5+ years' experience in marketing, product marketing or related field.
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy.
  • Prior experience in a leadership role with direct reports.
  • Team oriented - ability to motivate and work well with diverse, cross-functional teams.
  • Excellent oral and written communications skills.
  • Ability to motivate and lead a team of direct reports.
  • Strong analytical and process skills.

Additional Eligibility Qualifications
Desired Characteristics:    

  • MBA or Master's Degree in Marketing, Business Administration or related field.
  • 7+ years’ experience in marketing, product marketing or related field.
  • Deep marketing expertise in market & customer insights, product commercialization and branding.
  • Healthcare product/industry acumen.
  • Segment experience (where applicable).
  • Innovation - develop new ideas through collaboration and execute on creative ideas.
  • Influencing skills - ability to motivate individuals and demonstrate organizational influence.
  • French and English speaking is beneficial but not mandatory.
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