• Develop communication strategies and execute public relations programs within the UAE hotels within local, regional, and international markets as appropriate.
• Act as spokesperson for the UAE hotels and as a member of the crisis management team.
• Initiate, schedule and plan local and international media familiarization trips with local tourism bodies and airline partners.
• Compile and maintain a viable media database with routine engagement to ensure that it is current and up to date.
• Work with the ADPR on all outlet related promotions, from promotional information gathering to media photo shoot requirements
• Work with corporate Public Relations to develop and execute brand initiatives
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Update Public Relation newsroom and keep corporate Public Relations and agencies informed of all news.
• Develop and build positive relationships with media and industry partners in key markets.
• Develop joint, regional and national promotional opportunities with other hotels.
• Develop and maintain all media lists and contact information.
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
• Maintain an annual budget and administer that budget in a fiscally, responsible manner.
• Balance operational, administrative and Colleague needs.
• Follow departmental policies and procedures.

Other duties as assigned.