Business Leader, Debit Product Management – Sub Sahara Africa Full Time

Lagos, Nigeria | Bachelor's Degree | 5 - 7 years | Full Time | Male or Female | Banking / Finance / Insurance | Banking / Financial Services

Job Summary

• Develop Go-To-Market strategies and roadmaps for delivery
• Monitor the landscape of competitive products and industry trends, understanding their implications for MasterCard and suggest action steps as required
• Utilize local research develop up to date communication strategies with consumers to engage them in successful acquisition, activation, usage campaigns
• Develop best practice cardholder on-boarding guides for bank product management staff, including branch training kits, call center guides, welcome letter samples, Month-on-books communications materials
• Development of communications calendars and channel plans for use by issuers
• Develop below-the-line promotions, targeting the consumer/cardholder
• Develop a 'Life Cycle Management' approach to constantly enhance/ modify/ upgrade products & benefits in line with market/ issuer/ segment needs to ensure maximum profitability to MasterCard through usage and retention
• Collaborate with Consumer and Customer Marketing leadership to support the launch of programs & benefits within the clusters as well as work with the Marketing team in development of any collateral as required by the clusters
• Create and maintain a library of best practices and case studies on product development to be shared with Product Sales, Account Teams and Customers
• Develop presentations to proactively update & sell to issuers product opportunities/ innovations, market trends, & MC advancements in product innovation
• Support Product Sales and Account Teams in the creation of value propositions that leverage key features of existing and / or new product platforms from MC
• Support Sales Teams with customized product development requests
• Must demonstrate strong influencing and negotiation skills
• Demonstrate proven ability to develop and successfully implement, quantifiable business plans
• Industry knowledge and networking especially in merchant relationships/ commerce development
• Have an entrepreneurial approach and vision
• Analytical thinking
• Must have a MCW product & profitability focus
• Customer focus with extensive knowledge of customer profitability drivers and consumer usage drivers
• Outstanding communication skills from a written, verbal and presentation perspective
• Demonstrate multi-disciplinary knowledge, i.e. marketing, operations, acquiring and emerging technologies.

Job Requirements

• 5-8 years experience of debit product management
• Bachelor's degree or equivalent required. MBA preferred

Experience/Skills Required:
• Experience with strategic and business planning
• Understanding of competitive offerings and industry trends
• Ability to oversee multiple projects and initiatives concurrently
• Knowledge of MasterCard debit products and services
• Proven experience working collaboratively in a cross-functional role
• Marketing experience with a mix in B-2-B and B-2-C Direct Marketing
• Consultative selling experience with good negotiation skills
• Team player and achievement oriented
• Excellent stakeholder management
• Outstanding communication/presentation skills
• Strong skills in MS PowerPoint, Word and Excel; Presentation deck writing and proposal skills

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