PRINCIPAL FUNCTIONS:

Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard

• Evaluate rationale for all electronic media selections of stations and programs
• Assist in execution of media plans while ensuring compliance with defined media objectives and strategy
• Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
• Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers
• Follow up on ensuring strict buying compliance with media houses.
• Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management
• Assist in exploring new online media opportunities/possibilities of utilization of unconventional media
• Liaise with the finance function in facilitating prompt payment of all third-party media service providers
• Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities
• Attend team/divisional/departmental meetings as required
• Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
• Assist in execution of outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy
• Assist in sourcing of appropriate and strategic sites
• Follow up on supervision of outdoor material posting
• Carry out periodic auditing and inspection of all sites and evaluate new and innovative OOH sites
• Follow up on raising and renewal of outdoor sites.

Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required

Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners