Out Of Home Media Manager in Lagos, Nigeria
Job Vacancy at TAXi-AD Nigeria
- Industry
- Advertising / Media
- Specialization
- Marketing / Advertising / Branding
- Minimum Qualification
- Bachelor's Degree
- Required Experience
- 1 - 3 years
- Employment Type
- Full Time
- Gender
- Male or Female
Job Description
Assist in the day-to-day follow up on all media issues that revolve around planning, buying, and monitoring of electronic and OOH media.
Responsibilities
PRINCIPAL FUNCTIONS:
Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard
- Evaluate rationale for all electronic media selections of stations and programs
- Assist in execution of media plans while ensuring compliance with defined media objectives and strategy
- Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
- Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers
- Follow up on ensuring strict buying compliance with media houses.
- Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management
- Assist in exploring new online media opportunities/possibilities of utilization of unconventional media
- Liaise with the finance function in facilitating prompt payment of all third-party media service providers
- Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities
- Attend team/divisional/departmental meetings as required
- Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
- Assist in execution of outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy
- Assist in sourcing of appropriate and strategic sites
- Follow up on supervision of outdoor material posting
- Carry out periodic auditing and inspection of all sites and evaluate new and innovative OOH sites
- Follow up on raising and renewal of outdoor sites.
Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required
Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners
