Public Relations (PR) Officer Job Description

*Public relations officers use a wide range of media to build and sustain good relationships between the employing organisation and its clients through planned publicity campaigns and PR activities.

*Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities during periods of crisis.


Duties and Responsibilities

*Planning publicity strategies and campaigns

*Writing and producing presentations and press releases

*Dealing with enquiries from the public, the press, and related organisations

*Organising promotional events such as press conferences, open days, exhibitions, tours and visits

*Speaking publicly at interviews, press conferences and presentations

*Providing clients with information about new promotional opportunities and current PR campaigns progress

*analysing media coverage

*commissioning or undertaking relevant market research

*liaising with clients, managerial and journalistic staff about budgets, timescales and objectives

*designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.


Skills and Specifications

*Excellent communication skills both orally and in writing

*Excellent inter-personal skills

*Good IT skills

*Presentation skills

*Initiative

*Ability to prioritise and plan effectively

*Awareness of different media agendas

*Creativity.