Determine appropriate research methodology and techniques
Design qualitative and quantitative research plans for products in all
stages of the Product Life Cycle Design research questionnaires and
moderator guides
Create functional research schedules
Review gathered research and analyze various sets of data.
Evaluate products and projects, interpret data, provide
recommendations and progressive reports.

Knowledge
Good knowledge of advertising industry
Good knowledge of data collection and analysis, statistical computer
software programs, qualitative data research and quantitative data
sets.
Knowledge of statistical modelling and analysis

Skills
Good Microsoft office skills and research packages
Excellent written and oral communication skills
Strong analytic skills
Good negotiating skills
Good people management skills

Personality
A charming personality with a presence that commands respect
Good grooming and dress sense.
Ability to work under pressure with minimum supervision.

Other Requirement
A degree in business, mathematics, or the sciences
A minimum of 5 years experience within the Market Research industry
and 1-3 years of industry/sector experience will be an advantage
Good experience in research and advertising.