Trade Marketing Manager Full Time
Perfetti Van Melle

Lagos, Nigeria | Bachelor's Degree | 3 - 5 years | Full Time | Male or Female | Sales/Business Development | Manufacturing / Production

Job Summary

Key Responsibilities

  • Trade marketing activities across the different channels
  • Ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
  • Managing the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
  • Collaborating with brand managers and marketing team to build sales promotions and product communication
  • Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing
  • Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
  • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
  • Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution

Skills Required

  • Strong, classic trade / customer marketing background with a leading consumer packaged goods company
  • Experience in working in trade marketing function including specific experience in evaluating the needs  of the field and translating that into specific trade marketing programs
  • Proven success in working in a fast paced environment where strategic brand building efforts are complemented by hard driving promotional activities



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